November 08, 2017
How to get customers to stay loyal? To win the game of hearts and minds? Meet them on their own turf — on the devices they want to use and through the programs they’ll want to embrace. Easier said than done, but as Bridge2 Solutions’ CCO Larry Wine tells PYMNTS, there’s life beyond the obsolete warehouse as well as the prevailing online rewards catalogues and closed loop Pay with Points models. Point ubiquity is the name of the (customer engagement) game.
