From influencer pop-ups to store openings for TikTok-famous brands, malls are taking the social media shopping experience to brick-and-mortar locations to reach young consumers. Jill Renslow, chief business development and marketing officer at Mall of America, the largest shopping and entertainment complex on the continent,...
As convenience-seeking shoppers make more of their purchases online, malls are adapting to focus more on on-site, immersive experiences rather than just on the quality and variety of retail vendors. In an interview with PYMNTS, Jill Renslow, chief business development and marketing officer at Mall...
As shoppers turn to eCommerce channels for convenience, many are still willing to go to brick-and-mortar malls for unique, site-specific experiences. Seizing on this demand, Mall of America, the largest shopping center in North America, announced Friday (May 17) that it will soon open an on-site game-show-style amusement...
Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones. For instance, young social media users have flocked to fashion brand Edikted, which has roughly 600,000 followers on both Instagram...
May 28, 2024
As convenience-seeking shoppers make more of their purchases online, malls are adapting to focus more on on-site, immersive experiences rather than just on the quality and variety of retail vendors. In an interview with PYMNTS, Jill Renslow, chief business development and marketing officer at Mall of America, said “it’s important” for shopping centers to “repurpose” […]
May 20, 2024
As shoppers turn to eCommerce channels for convenience, many are still willing to go to brick-and-mortar malls for unique, site-specific experiences. Seizing on this demand, Mall of America, the largest shopping...
November 09, 2023
Nestled in Bloomington, Minnesota, Mall of America takes the shopping center concept to a whole new level. It is an expansive retail and entertainment complex that provides consumers with a...
June 01, 2021
The mall and its uncertain future in the era of digital transformation has been a topic of conversation for the better part of the last five years. Is the mall...
June 09, 2024
Don’t write any obituaries for the American shopping center just yet. As The New York Times (NYT) reported Sunday (June 9), retail landlords are now finding themselves with soaring demand for spaces. As construction declined and underperforming stores vacated, landlords began signing up tenants that would draw more traffic and keep people hanging around — […]
January 15, 2024
In the latest sign of trouble for the mall, several national retailers are moving outdoors. That’s according to a Monday (Jan. 15) Wall Street Journal (WSJ) report, which said that...
November 05, 2021
Pacsun is introducing a dedicated store for kids and just launched its first location at the Mall of America, the largest mall in the U.S. located in Bloomington, Minnesota, according...
January 06, 2021
After reportedly missing payments amid the pandemic as shops closed for a time and occupants didn’t pay rent, Mall of America has changed the stipulations of its $1.4 billion mortgage...
