Facebook, in an effort to quell some of the backlash since it revealed its latest data scandal with Cambridge Analytica, is limiting the information it shares with third parties that turn around and sell the data to advertisers. In a blog post, Graham Mudd, product...
Ready or not, here they come … marketers, that is. Everyone’s itching to get on the smart speaker monetization train. Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “dollhouse method.” In a...
Gas Station TV (GSTV), the operator of a video network at the gas pump, and Verifone, a payments and commerce solutions company, announced Wednesday (April 12) a 50-50 joint venture that combines the assets and operations of Verifone’s Pump Media division with GSTV, which is...
April 18, 2017
Ready or not, here they come … marketers, that is. Everyone’s itching to get on the smart speaker monetization train. Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “dollhouse method.” In a TV spot, Burger King directly addressed Google Homes across America: […]
March 29, 2018
Facebook, in an effort to quell some of the backlash since it revealed its latest data scandal with Cambridge Analytica, is limiting the information it shares with third parties that turn around and sell the data to advertisers. In a blog post, Graham Mudd, product marketing director at Facebook, disclosed the new move, saying the […]
April 13, 2017
Gas Station TV (GSTV), the operator of a video network at the gas pump, and Verifone, a payments and commerce solutions company, announced Wednesday (April 12) a 50-50 joint venture...
