Facebook posted single-digit user gains in the fourth quarter of 2018, gains that arguably push back against ideas that the social media platform would lose its hold on consumers in the wake of online privacy and security concerns. Facebook’s daily active user based increased 9...
Billboards are not going gently into that good night. In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding ways to thrive in the online world. Examples abound. Amid data sharing and online privacy controversies, Facebook recently promoted on...
It’s simplistic, misleading and oh-so-very-macho to depict Google and Facebook as two titans that stepped into the ring this week, with one of those companies (you know which one) suffering a bloody defeat, in large part because of the scoring of investors (sorry, boxing judges)....
Nearly everyone carries a mobile phone, the absence of which can produce a sharp sensation of dread and perhaps even spark panic. A growing number of companies are coming to understand how consumers’ granular-level data can lead to a host of revenue-enhancing opportunities, and set...
July 13, 2018
Nearly everyone carries a mobile phone, the absence of which can produce a sharp sensation of dread and perhaps even spark panic. A growing number of companies are coming to understand how consumers’ granular-level data can lead to a host of revenue-enhancing opportunities, and set a path for customer acquisition and product improvement. How and […]
March 21, 2019
Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. The initiative has been in the beta stage for a few months on Apple’s iOS platform, with plans to bring it to Android later in […]
January 30, 2019
Facebook posted single-digit user gains in the fourth quarter of 2018, gains that arguably push back against ideas that the social media platform would lose its hold on consumers in...
May 02, 2018
Verizon Communications’ Oath Inc. subsidiary has signed a deal to place four of its most popular apps on millions of Samsung devices across the United States. Through the new deal,...
July 27, 2017
Facebook managed to widely beat Wall Street expectations with its latest earnings report, causing a 4 percent pick-up in after hours trading. Advertising revenue pushed by sky-rocketing sales of mobile...
