As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to be turning away from the ghost kitchen space toward other food categories. Over the weekend, a Twitter user pointed out...
As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In the latest edition of PYMNTS’ exclusive Connected Dining report, “Connected Dining: Word of Mouth in the Digital Age,” which draws...
As restaurants remove payment friction to drive digital sales, MrBeast Burger is leveraging in-car capabilities. Tech provider Mavi.io, which creates in-car ordering and payment features, announced Tuesday (March 14) that the YouTuber-helmed virtual restaurant chain will be available for consumers to order from their connected...
As virtual restaurant brands look to convert their digital followings into long-term omnichannel success, some are turning their focus to brick-and-mortar. For instance, take MrBeast Burger, a collaboration between ghost kitchen company Virtual Dining Concepts and YouTube personality MrBeast. “I’m opening a physical Beast Burger...
