As restaurants look to target their marketing and drive customer frequency, major brands are leveraging in-store QR codes to tie all transactions, including in-store purchases, to users’ digital profiles. For instance, quick-service restaurant (QSR) giant Restaurant Brands International (RBI), which owns Burger King and Popeyes,...
As restaurants look to gain a comprehensive understanding of their customers’ behavior across channels, Noodles & Company is focused on linking in-store transactions back to consumers’ digital profiles to boost its data capabilities. In an interview with PYMNTS, Stacey Pool, chief marketing officer at the...
As restaurants continue to seek out ways to combat declining traffic, fast-casual chains including Sweetgreen, Noodles & Company and Panera Bread are taking their loyalty efforts beyond the digital sphere into their brick-and-mortar restaurants. Sweetgreen, a health-focused fast-casual concept with more than 200 restaurants, shared on its most recent earnings call that, to...
Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo Gen Z diners with special offers, deals and events. By the Numbers In the latest edition of PYMNTS’ exclusive Connected...
May 07, 2021
After over a year of struggle, restaurants’ dine-in businesses are finally coming back. Now, restaurant businesses that have seized on consumers’ lifestyle changes throughout the pandemic, adapting to expand their digital ordering and off-premises offerings, have the opportunity to reengage consumers on-site and create an omnichannel experience for the consumer. Fast-casual chain Noodles & Company, for […]
March 05, 2021
After an incredibly difficult 2020, many restaurants are beginning to have hope for the future. As more and more people get inoculated, with President Biden predicting that vaccines will be...
November 04, 2020
Like so many verticals that have adapted to survive the COVID-19 era, the restaurant industry is seeing the acceleration of trends that were already in place, Dave Boennighausen, CEO of...
September 16, 2021
Fast-casual restaurant chain Noodles & Company has opened a second ghost kitchen in San Jose, California, bringing its global made-to-order noodle dishes to another location after its first ghost kitchen in Humboldt Park in Chicago debuted in May, according to a company announcement on Thursday (Sept. 16). The Noodles & Company San Jose ghost kitchen […]
May 26, 2021
Fast casual brand Noodles & Company has launched a test of its first ghost kitchen in Chicago’s Humboldt Park, the company announced. The ghost kitchen, which joins 20 other Noodles...
July 20, 2017
Surprise noods? Who would say “no” to that? Noodles & Company unveiled its new NoodlesREWARDS program on Wednesday as a way to say “thank you” to its loyal customers and...
May 20, 2016
Restaurant chain Noodles & Company is probing a credit card breach that is said to have hit several of its 500 stores. The revelation comes after several financial institutions reportedly...
