With eyes around the world glued to the Olympics, luxury fashion designers have a long history of taking advantage of the opportunity to cement their place as definitive voices in culture. On Tuesday (June 18), Ralph Lauren debuted the uniforms it has designed for the...
The opening ceremonies of the Paris Olympics are set for just over a month from now, and the event is starting to look a lot like the banking and payments industries: Expect a lot of data, a big dose of AI and the ever-present concern...
As the 100-day countdown to the 2024 Paris Olympic and Paralympic Games begins, anticipation is not just limited to the athletic feats but also the digital innovations poised to shape the spectator experience. With consumers more connected than ever and a significant portion of the audience expected to be digital...
The International Olympic Committee (IOC) and Alibaba Group have announced the launch of the first-ever Olympic store on China’s Tmall. “We are delighted to launch our first Olympic store on Alibaba’s Tmall in China, one of the world’s largest eCommerce marketplaces,” said Timo Lumme, IOC TMS...
June 19, 2024
The opening ceremonies of the Paris Olympics are set for just over a month from now, and the event is starting to look a lot like the banking and payments industries: Expect a lot of data, a big dose of AI and the ever-present concern around cybersecurity. Because while the rest of the world is […]
July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent on the 2021 summer Olympics, Reuters reported Friday (July 12), citing Comcast’s NBCUniversal. Detailing the ways U.S. firms are using the event to try to boost their sales, […]
December 17, 2018
The International Olympic Committee (IOC) and Alibaba Group have announced the launch of the first-ever Olympic store on China’s Tmall. “We are delighted to launch our first Olympic store on Alibaba’s...
