Square’s announcement yesterday that it would begin to process transactions for online merchants raised one big question: Why? Doing it put it square in competition with PayPal, Braintree, BlueSnap and Stripe — as well as the many other players whose platforms offer a turnkey solution...
Online-to-offline commerce is all about making connections. In this edition of the O2O Tracker, we explore a couple of different international situations wherein online merchants are finding unique ways to strengthen the link to their offline consumers — both physically and digitally.
O2O is an increasingly large part of the retail experience — save for, surprisingly, those brands on the higher end of the spectrum. A new study examines the curious phenomenon of luxury retailers lagging behind in O2O commerce and what they can do to get...
Fresh off International Women’s Day, females in China are exhibiting their particular importance as O2O consumers. A new report out of the country shows just how important it is for retailers in any part of the world to focus on attracting and maintaining women consumers...
March 31, 2016
Square’s announcement yesterday that it would begin to process transactions for online merchants raised one big question: Why? Doing it put it square in competition with PayPal, Braintree, BlueSnap and Stripe — as well as the many other players whose platforms offer a turnkey solution to enabling digital payments. Their answer can be summed up in one word: omnichannel.