Oprah news and trends

The Return Of The Celebrity-Backed Brand
Retail // July 13, 2018

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and...

Five At Five: Walmart’s New Plan To Win Over NYC
News // July 11, 2018

Welcome to Five at Five, your late look at some of the main payments and commerce news of the day. Coverage includes a description of a new, and potentially major, same-day delivery deal in NYC, along with Oprah’s latest commerce venture. There is also news...