Obviously, there exist many different paths to purchase. But what can be forgotten in that consideration is that there are many different ages of people taking those paths -- and, as a recent SSI study bore out, any consumer’s generation is essential in defining what...
While brick-and-mortar retailers can’t quite recreate the experience of shopping online, by being a little more flexible and open to streamlining certain processes, they can win customers back from their computers. NCR Corporation, a consumer transaction technology firm, announced Thursday (Oct. 22) that it was...
One tenet of successful omnichannel strategies is to never let a potential consumer be lost to a gap in the path to purchase. A new partnership between a retailer and an app might all but guarantee that. ClickZ reported that Target and name-that-tune app Shazam have...
Bridging the gaps in the online-to-offline process is often seen as an insurmountable challenge. Retailers just want feet in their physical stores. Customers are doing more of their shopping online and need a pretty good reason to convince them to take the trip. Retailers, in...
October 23, 2015
While brick-and-mortar retailers can’t quite recreate the experience of shopping online, by being a little more flexible and open to streamlining certain processes, they can win customers back from their computers. NCR Corporation, a consumer transaction technology firm, announced Thursday (Oct. 22) that it was launching NCR Power Picking, a new service that will allow […]
October 19, 2015
One tenet of successful omnichannel strategies is to never let a potential consumer be lost to a gap in the path to purchase. A new partnership between a retailer and...