Obviously, there exist many different paths to purchase. But what can be forgotten in that consideration is that there are many different ages of people taking those paths -- and, as a recent SSI study bore out, any consumer’s generation is essential in defining what...
While brick-and-mortar retailers can’t quite recreate the experience of shopping online, by being a little more flexible and open to streamlining certain processes, they can win customers back from their computers. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
One tenet of successful omnichannel strategies is to never let a potential consumer be lost to a gap in the path to purchase. A new partnership between a retailer and an app might all but guarantee that. Get the Full Story Complete the form to...
Bridging the gaps in the online-to-offline process is often seen as an insurmountable challenge. Retailers just want feet in their physical stores. Customers are doing more of their shopping online and need a pretty good reason to convince them to take the trip. Retailers, in...
October 23, 2015
While brick-and-mortar retailers can’t quite recreate the experience of shopping online, by being a little more flexible and open to streamlining certain processes, they can win customers back from their computers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins […]
October 19, 2015
One tenet of successful omnichannel strategies is to never let a potential consumer be lost to a gap in the path to purchase. A new partnership between a retailer and...