Personalization has become the watchword in financial services today. A 2021 PSCU consumer survey found that nearly eight in 10 respondents prefer working with a financial institution (FI) that knows them on a personal level — a relationship that appropriate data usage can facilitate. This...
PYMNTS interviewed Greg Glawson, chief information officer at UNIFY Financial Credit Union, on how his company leveraged member data to design a new product to meet their needs. — In a world awash in consumer data, credit unions (CUs) have a unique opportunity. While selling...
Consumers are turning to innovative banking solutions as they never have before, with more saying they would switch or consider switching financial institutions (FIs) specifically to access innovative financial products, such as tools that offer personalization. Consumers want their FIs to innovate — but in...
Younger banking consumers have many more choices today when it comes to conducting their financial business, and any financial institution (FI) looking to stay relevant with these generations must be prepared to be more than just their parents’ bank. Credit unions that once could rely...
October 19, 2022
Consumers are turning to innovative banking solutions as they never have before, with more saying they would switch or consider switching financial institutions (FIs) specifically to access innovative financial products, such as tools that offer personalization. Consumers want their FIs to innovate — but in a highly personalized way. Data-driven insights are the solution. Nearly […]
