Plenti news and trends

Amex Pulls The Plug On Plenti
Loyalty & Rewards // April 18, 2018

The coalition rewards programs have had some success gaining traction in Europe, as American Express’ experiment with launching one stateside seems to have come to an end. Plenti, the Amex frequent shopper program, brought a lot of high-profile merchants like Macy’s, Rite Aid and ExxonMobil...

Today’s Loyalty Chatbots And Apps Evolved From S&H Reward Stamps
Loyalty & Rewards // February 20, 2018

Just before the 20th century, two entrepreneurs found a new use for stamps — other than postage on a letter. Thomas Sperry of New Jersey and Shelley Byron Hutchinson of Michigan came together to form the Sperry and Hutchison Co. They sold stamps and redemption...

Plenti’s Rewards Problem With Capturing Coalition Loyalty
Loyalty & Rewards // February 05, 2018

Though there has been no official announcement yet, it seems American Express’ stab at a coalition loyalty program are quickly falling apart. Launched in 2015, Plenti captured a lot of attention by offering customers the ability to collect loyalty points at a variety of retailers under...

Plenti Rewards Card Downfall of Loyalty Program
Retail // February 01, 2018

The Plenti coalition loyalty rewards program has hit a bit of a rough patch, with several partners leaving the service and retailers opting out of accepting members’ earned points, Retail Dive reported Wednesday (Jan. 31). AT&T dropped out last fall, and Alamo, Direct Energy, Enterprise,...

Quick Reads
Polish Electronics Rental Startup Plenti Raises $5M

February 09, 2023
Poland’s Plenti has raised $5.3 million to expand its electronic device rental service. The funding will help as it launches PlentiPartners, a program in which entrepreneurs buy devices that are then leased back to Plenti, EU Startups reported Thursday (Feb. 9). “Over the last four years we’ve proven that consumers and entrepreneurs value access to […]

Plenti Rewards Card Downfall of Loyalty Program

February 01, 2018
The Plenti coalition loyalty rewards program has hit a bit of a rough patch, with several partners leaving the service and retailers opting out of accepting members’ earned points, Retail...

Macy’s Hopes Plenti Generates Plenty Of Sales

May 14, 2015
While Macy’s first quarter revenue projections and sales fell short of expectations, the retailer’s executive team remained bullish on being able to bounce back. Macy’s CEO Terry Lundgren and CFO Karen Hoguet...

AmEx Introduces New Loyalty Program: Plenti

May 04, 2015
American Express will for the first time be allowing their customers to earn rewards points for a diverse set of use cases through a new loyalty program they are rolling...