Project Titan news and trends

Remember the Titan: Apple Sunsets Electric Vehicle Moonshot
Apple // February 28, 2024

It’s lights out for Apple’s dream of entering the electric vehicle (EV) marketplace. A Tuesday (Feb. 27) report reveals that the Cupertino, California, personal computer and smartphone pioneer is abandoning its EV plans, sunsetting what was referred to internally as Project Titan. The effort, first...

Apple Laying Off Nearly 200 In Self-Driving Car Unit
Apple // February 28, 2019

Apple, the iPhone maker that’s been struggling with lackluster demand for its flagship product, is gearing up to slash its self-driving car workforce, letting go of 190 in the unit. The San Francisco Chronicle, citing a letter to the California Employment Development Department sent by Apple,...

The Smarter Car: Who Will Get There First?
Intelligence of Things // September 08, 2017

Apple won’t be building that self-driving car — or, at least, not the way it originally envisioned. It came to light last month that the tech giant was redirecting its vehicular efforts, code-named “Project Titan,” away from designing an actual smart car to focus on building...

Samsung Merges Into Self-Driving Cars Lane
Innovation // September 01, 2017

Samsung announced news that it received a permit to test self-driving vehicles in California — just four months after rival Apple received its own permit. In May, Samsung’s parent company was granted permission from South Korean authorities to test a self-driving car equipped with its...

Interviews & Exclusives
Remember the Titan: Apple Sunsets Electric Vehicle Moonshot

February 28, 2024
It’s lights out for Apple’s dream of entering the electric vehicle (EV) marketplace. A Tuesday (Feb. 27) report reveals that the Cupertino, California, personal computer and smartphone pioneer is abandoning its EV plans, sunsetting what was referred to internally as Project Titan. The effort, first started in 2014, spent billions of dollars in pursuit of […]

Quick Reads
Apple Officially Ends Driverless Car Project With Permit Cancellation

October 13, 2024
Months after announcing it was canceling its self-driving car, Apple has made it official. According to a recent report by the website macReports, the tech giant contacted the California Department of Motor Vehicles last month to cancel its Autonomous Vehicles Program Manufacturer’s Testing Permit, which had been active until April 30 of next year. Apple […]

Apple Laying Off Nearly 200 In Self-Driving Car Unit

February 28, 2019
Apple, the iPhone maker that’s been struggling with lackluster demand for its flagship product, is gearing up to slash its self-driving car workforce, letting go of 190 in the unit. The...

Samsung Merges Into Self-Driving Cars Lane

September 01, 2017
Samsung announced news that it received a permit to test self-driving vehicles in California — just four months after rival Apple received its own permit. In May, Samsung’s parent company...