Halloween isn’t usually thought of as a big consumer holiday, but the lead-up to it has given rise to a peculiar trend among U.S. shoppers: a deep and abiding love for pumpkin flavoring. Fast becoming a symbol of the start of fall, pumpkin flavoring can now...
Any retailer would love to experience the decade-plus of success that Starbucks has generated with its Pumpkin Spice Latte. Even those who can’t inject pumpkin flavor into their products (and not everyone should) can nonetheless build consumer engagement by understanding why that seasonal item is...
