Imagine if a store at the mall could offer customers the ease and personalization of a website. One New Zealand shopping mall is taking steps to do just that, using Wi-Fi with retail analytics. NorthWest Shopping Center in Auckland, New Zealand, which is owned and...
It might seem like a simple question, but how should retailers decide what they’re going to stock for the highest conversion rate? With a new data-driven software suite, one startup thinks they can find the right answers. Boomerang Commerce announced the creation of its Assortment...
May 20, 2019
To sharpen its focus on retail technology, Lowe’s Companies, Inc. is acquiring Boomerang Commerce’s Retail Analytics platform. The technology will strengthen data-driven pricing and merchandise assortment decisions across the company’s businesses, Lowe’s said in an announcement. Lowe’s Chief Information Officer Seemantini Godbole said in the announcement, “One of the key components of our transformation here […]
September 30, 2015
It might seem like a simple question, but how should retailers decide what they’re going to stock for the highest conversion rate? With a new data-driven software suite, one startup...
