The back of the restaurant is starting to see the benefits of digital transformation. Historically, technology and automation innovation in the restaurant space have focused on the front of the house, especially in the realm of order management, said Miguel Ortiz, director of marketing for restaurant...
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Leveraging the data afforded by the online shift in retail can allow businesses to drive deeper understanding of consumer bases, improve customer relationships and...
If the recent news from Facebook’s F8 developer conference is any indication, the future of online communication between businesses and consumers will occur more often via AI-driven chatbots. It’s not just Facebook, of course. Chatbots are a staple in WeChat and have popped up across...
As a retail segment, fashion and apparel design have always walked the line between a creative endeavor and meeting the demands of a global, consumer-facing industry. But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands...
April 21, 2017
If the recent news from Facebook’s F8 developer conference is any indication, the future of online communication between businesses and consumers will occur more often via AI-driven chatbots. It’s not just Facebook, of course. Chatbots are a staple in WeChat and have popped up across social media messaging channels, like on Twitter and LinkedIn. While […]
April 07, 2017
Email isn’t known as the most fresh-faced or nimble communication channel retailers and brands can leverage to interact with and market to their customers, but it’s not likely to go...
March 28, 2017
ECommerce marketplace startup Apollo Box is working to see just what augmented reality (AR) technologies can do for digital retail. Founded just over a year ago in February 2016, Apollo...
January 20, 2017
As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based company takes a different, data analytics approach to […]
