It could be argued that within the complex calculus of variables that influence a consumer’s retail buying decision — be it quality, availability, brand loyalty or myriad other considerations — price reigns supreme. While the process and motives involved in finding the right price are...
July 23, 2024
The Federal Trade Commission (FTC) is looking to learn more about companies’ use of personal data to categorize individuals and set individualized prices for the same goods or service — a practice it calls “surveillance pricing.” The regulator said in a Tuesday (July 23) press release that it sent orders seeking information from eight firms […]
