It could be argued that within the complex calculus of variables that influence a consumer’s retail buying decision — be it quality, availability, brand loyalty or myriad other considerations — price reigns supreme. Get the Full Story Complete the form to unlock this article and...
July 23, 2024
The Federal Trade Commission (FTC) is looking to learn more about companies’ use of personal data to categorize individuals and set individualized prices for the same goods or service — a practice it calls “surveillance pricing.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS […]
