As shopping and entertainment become increasingly intertwined, Amazon and Walmart are looking for new ways to drive sales via content. On Tuesday (April 16), Amazon Live announced a new interactive, shoppable channel called FAST Channel on Prime Video and Amazon Freevee, featuring the eCommerce giant’s “shop the show” technology, enabling viewers to shop and...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. The entertainment provider recently partnered with Shopsense AI, an artificial intelligence (AI)-powered retail media platform...
This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without breaking the bank. Mega retailer Walmart, on the other hand, is hoping to draw more shoppers with a new blockbuster debut. ...
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the shopping experience for viewers while providing creators with additional opportunities to monetize their content, according...
April 19, 2024
As shopping and entertainment become increasingly intertwined, Amazon and Walmart are looking for new ways to drive sales via content. On Tuesday (April 16), Amazon Live announced a new interactive, shoppable channel called FAST Channel on Prime Video and Amazon Freevee, featuring the eCommerce giant’s “shop the show” technology, enabling viewers to shop and engage with the content they’re watching on their TV on […]
December 01, 2023
This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without breaking the bank. Mega retailer Walmart,...
September 05, 2024
Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates to its creator app, including one that gives creators access to all available commission rates on the platform. “Creators have transformed the retail industry — becoming a preferred way for […]
October 18, 2023
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the...
