Sift news and trends

Sift Acquires Keyless in Battle Against Account Takeover Fraud
Authentication // November 17, 2021

Digital fraud prevention firm Sift has acquired Keyless, a company that provides passwordless and multi-factor authentication. “Keyless’ zero-knowledge cryptography and privacy-preserving biometric authentication technology eliminates account takeover (ATO) fraud due to weak or stolen passwords, phishing, and credential reuse, while allowing users to log into...

36% of US Consumers Say Trust Is Key Factor in Choosing Online Merchants
Safety and Security // October 11, 2021

Consumers want to feel safe when they shop online. They’re willing to trade off at least some of the conveniences of online commerce – namely, speed – if they can be assured that their sensitive data is being kept safe. “The Trust Quotient,” done in...

84 Pct of SMB Customers Would Accept a Bit of Checkout Friction for Better Security
Safety and Security // September 01, 2021

Trust and reputations take a lifetime to build, they say – but can be destroyed in mere seconds. Consumers expect companies to protect their data. And they’re willing – in some cases – to accept a bit more friction at checkout to get assurance that...

Moving Closer To Borderless Commerce With Local Solutions
Cross Border Commerce // July 30, 2021

In A Decade of Digital Transformation in 12 Months, 46 C-suite executives spoke with PYMNTS for its Q2 eBook on what the world will look like as recovery rolls on and the next iteration of normal rolls out. In this excerpt, Denelle Dixon, CEO and...

Interviews & Exclusives
84 Pct of SMB Customers Would Accept a Bit of Checkout Friction for Better Security

September 01, 2021
Trust and reputations take a lifetime to build, they say – but can be destroyed in mere seconds. Consumers expect companies to protect their data. And they’re willing – in some cases – to accept a bit more friction at checkout to get assurance that their information is indeed kept safe. In The Trust Quotient: […]

Merchants Go On Offense To Reimagine Fraud Prevention

June 29, 2021
Benjamin Franklin famously said an ounce of prevention is worth a pound of cure, an insight gleaned from his experience founding the nation’s first volunteer fire department in Philadelphia in...

Data Silos Are A Fraudsters Best Friend

June 23, 2021
The vast majority of those who make it to a merchant’s checkout page are the good guys. Normal people trying to complete a legitimate purchase. Ninety-nine percent of the time, Sift...

Finding The Balance For Merchants Between Trusted Authentication And Costly Aggravation

June 02, 2021
With a never-ending parade of bad news about data breaches, cybercrimes, ransomware schemes and a purported army of digital criminals ready to unleash their next nefarious plan,  merchants could easily...

Quick Reads
Sift Adds PayPal and Adyen Integrations for Chargeback Management

September 19, 2023
Sift has unveiled new integrations and automation capabilities for its Dispute Management product, providing merchants with a solution to efficiently manage chargebacks. The latest integrations with PayPal and Adyen, two of the largest payment processors globally, allow Dispute Management customers to streamline the chargeback management process, the digital trust and safety firm said in a Tuesday (Sept. 19) press release. These integrations […]

Sift Acquires Keyless in Battle Against Account Takeover Fraud

November 17, 2021
Digital fraud prevention firm Sift has acquired Keyless, a company that provides passwordless and multi-factor authentication. “Keyless’ zero-knowledge cryptography and privacy-preserving biometric authentication technology eliminates account takeover (ATO) fraud due...

Fraud Prevention Firm Sift Acquiring Dispute Startup Chargeback

May 25, 2021
Fraud prevention platform Sift is making plans to acquire the Software-as-a-Service (SaaS) dispute startup Chargeback, the companies said in a press release on Tuesday (May 25). “Preventing chargeback fraud is...

Fraud-Prevention Platform Sift Raises $50 Million, Valued At Over $1 Billion

April 22, 2021
Sift, which works in digital safety, has ended a new funding round and raised $50 million, according to a press release. The company is now valued at over $1 billion....