Social Media/page/23 news and trends

AI Takes Center Stage in Combating Online Abuse From Wimbledon to Main Street
Artificial Intelligence // July 10, 2024

The pristine lawns of Wimbledon are now home to more than just world-class tennis. This year, the All England Lawn Tennis Club deployed a new ally in its fight against online harassment: artificial intelligence. The move mirrors a broader trend across industries as organizations grapple...

Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Retail // July 09, 2024

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most recently, British department store Selfridges announced a partnership with Snapchat, part of its Sportopia summer pop-up, on its augmented reality...

X Growth Reportedly Slows Since Musk Takeover
Social Commerce // July 09, 2024

User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter is dealing with new competition from Meta-owned Threads, while Musk’s presence continues to be divisive....

Threads Gains 175 Million Users in First Year
Meta // July 03, 2024

About a year after its launch, Threads has topped 175 million monthly active users. “Threads now has more than 175M monthly actives. What a year,” Meta Founder, Chairman and CEO Mark Zuckerberg said in a Wednesday (July 3) post on the text-based social media platform....

Interviews & Exclusives
Zara and Amazon Lead Livestream Shoppable Content Expansion

June 04, 2024
As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping to the United States, United Kingdom and Europe after seeing a sales increase from its streams in China. In April, Amazon launched an Amazon Live streaming channel on its Prime […]

Will Gen Z Put a New Face on Social Commerce?

June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just...

Consumers Are Fed Up With Tipping and Take to Social Media to Prove It

June 03, 2024
Social media offers a running commentary on consumer sentiment and serves as a barometer of backlash. It may be the case that tiplflation is pushing individuals to scale back on...

Walmart Exec Details Immersive Experiences in Digital ‘Realm’

May 29, 2024
Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the retailer’s launch of gamified marketplace...

Quick Reads
House Committee Votes to Aid Defense of TikTok Ban

July 11, 2024
The U.S. House Energy and Commerce Committee reportedly voted Thursday (July 11) to give the Justice Department a transcript of a closed-door hearing about threats posed by TikTok. The release of the transcript is meant to help the Justice Department defend a law that requires TikTok’s China-based owner, ByteDance, to sell the app’s U.S. operations, Reuters reported Thursday. The transcript […]

X Growth Reportedly Slows Since Musk Takeover

July 09, 2024
User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter...

Threads Gains 175 Million Users in First Year

July 03, 2024
About a year after its launch, Threads has topped 175 million monthly active users. “Threads now has more than 175M monthly actives. What a year,” Meta Founder, Chairman and CEO...

Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles...