One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of shoppable content, along with its emergent cousins like social shopping and live selling, seemed poised to take off. Click-through to...
Verishop has brought livestream shopping to its iOS app, the social commerce platform announced on Monday (June 14). The platform is adding more than 125 livestream shopping programs, hosted by over 115 influencers, brands and other “expert streamers,” to provide users with 12 hours of...
Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping. And in payment...
Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest...
October 31, 2023
In the world of retail, recommendations from friends and inspiration from influencers are like power outlets for consumers, charging up their purchasing decisions. Keeping with this idea, the retail giant introduced “Consult-a-Friend” earlier this month, a mobile shopping innovation currently in the testing phase. It empowers shoppers to seek, review, and manage their friends’ opinions […]
August 25, 2023
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of shoppable content, along with its...
June 14, 2021
Verishop has brought livestream shopping to its iOS app, the social commerce platform announced on Monday (June 14). The platform is adding more than 125 livestream shopping programs, hosted by over 115 influencers, brands and other “expert streamers,” to provide users with 12 hours of live shopping a day. Verishop’s streamers include YouTube star Gabriel […]
June 07, 2019
Depop, the U.K. startup that operates an app where individuals sell items on social feeds, has raised $62 million in venture funding. According to a report, the Series C round...
April 21, 2017
As with many physical retail brands today, U.K.-based department store Debenhams looks to reinvent itself after seeing profits decline. Debenhams shares fell on Thursday after the department store reported its pretax...
September 03, 2015
How does one enter the discount retail market when there are already so many well-established competitors? If you’re Macy’s, you look to how mobile can augment the typical customer’s experience. Macy’s...
