When Starbucks announced its earnings miss last week, there were several critical takeaways. By far the most popular was that Americans en masse had taken a hard pass on the Chestnut Praline Chai Tea Latte offered this holiday season. “Holiday [limited time offers] and merchandise did not resonate with...
February 08, 2018
When Starbucks announced its earnings miss last week, there were several critical takeaways. By far the most popular was that Americans en masse had taken a hard pass on the Chestnut Praline Chai Tea Latte offered this holiday season. “Holiday [limited time offers] and merchandise did not resonate with our customers as planned,” noted Starbucks CEO Kevin Johnson during the earnings […]
March 22, 2018
Although using the Starbucks mobile app can get you a grande latte faster, many of the coffee chain’s customers don’t seem to be in much of a rush to give up waiting on line just yet. Reuters interviewed more than two dozen Starbucks customers and discovered that while everyone interviewed appreciated the faster service, many also enjoy the […]
