Swimwear news and trends

Is Better Sizing The Secret To Swimwear Innovation? 
Retail // June 26, 2019

While many of the retail innovators and entrepreneurs we talk to at PYMNTS found the inspiration for their business while trying to find a solution, Kitty and Vibe Founder and CEO Cameron Armstrong is one of the few who described being reduced to tears by...

How Summersalt Is Refitting Swimwear With Data
Retail // November 26, 2018

For most consumers in the U.S., it is not the time of year to think about swimsuits. The weather has turned cold, except for a few perennially sunny pockets – and that means shoppers are much more likely to be considering wool sweaters, hats and...

Beachwear For Everywhere
Retail // June 15, 2018

On some level, the goal of redesigning swimwear, so that it makes just as much sense on the beach as it does anywhere else in public, can seem like a strange goal. Why would anyone want to look like they are dressed for the beach...

Streamlining The Swimsuit Shopping Experience
Retail // June 07, 2018

Swimsuit shopping is not one of commerce’s more beloved experiences. Wearing a bathing suit is usually fun – as it implies one is poolside or on a beach – but procuring one is less so, particularly for women. And yet, as Andie Swim co-founder Melanie Travis...