January 20, 2023
It’s been a tough time for subscription businesses, especially for direct-to-consumer (D2C) companies focused on retail. PYMNTS’ research noted that the average subscription per retail subscriber dropped in September to 2.9, its lowest level since July 2021. We also measured a 2% dip in the share of consumers overall with retail subscriptions. Given these economic headwinds, D2C businesses […]
