The Vitamin Shoppe news and trends

The Vitamin Shoppe Embraces Digital Transformation for Enhanced Customer Journeys
Retail // October 29, 2024

The Vitamin Shoppe is strategically striving to elevate its customer experience, using tech to create a more personal omnichannel shopping experience that the company hopes will strengthen consumer loyalties. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Specialty Retailers Step up Tech Stacks to Compete With Amazon
eCommerce // July 11, 2024

As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

The Vitamin Shoppe COO: Rise of Click-and-Mortar™ Is Transforming Wellness Retail
Retail // April 08, 2024

As retailers adapt to consumers’ increasingly digitally integrated lifestyles, The Vitamin Shoppe is targeting its offerings to today’s Click-and-Mortar™ shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Aggregators Expand Into Highly Consumable Retail Categories to Drive Frequency
Aggregators // April 04, 2024

As restaurant and grocery aggregators push beyond their original categories to grow their penetration in retail, some are turning to consumables overall to drive purchasing frequency. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Interviews & Exclusives
The Vitamin Shoppe COO: Rise of Click-and-Mortar™ Is Transforming Wellness Retail

April 08, 2024
As retailers adapt to consumers’ increasingly digitally integrated lifestyles, The Vitamin Shoppe is targeting its offerings to today’s Click-and-Mortar™ shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Quick Reads
The Vitamin Shoppe Opens AI-Driven Innovation Store in NYC

January 30, 2026
The Vitamin Shoppe on Wednesday (Jan. 28) opened a new Innovation Store on New York City’s Upper East Side, using artificial intelligence and digital tools to help consumers discover, evaluate and purchase wellness products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — […]

DoorDash Adds Five Retailers to On-Demand Delivery Marketplace 

January 11, 2024
On-demand delivery platform DoorDash has added five new retail partners to its marketplace.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

The Vitamin Shoppe Parent Franchise Group Offers $9B for Kohl’s

April 12, 2022
Franchise Group Inc., which owns and operates retail stores including The Vitamin Shoppe and Buddy’s Home Furnishings, has submitted a $9 billion indicative offer for department store retail chain Kohl’s,...

The Vitamin Shoppe Teams With BNPL Firm Klarna on Flexible Payment Option

October 14, 2021
Buy now, pay later (BNPL) firm Klarna has joined forces with omnichannel health and wellness retailer The Vitamin Shoppe to offer Klarna’s installment payment options at checkout, according to a...