Are brands and retailers sitting on an extremely low-cost, extraordinarily effective way to engage with consumers that they are not fully taking advantage of? Yep, that’s what a new study by L2, a New York-based digital intelligence firm, sure seems to indicate. Although the study...
June 20, 2017
There’s the old saying “word of mouth travels fast.” In today’s fast-paced digitally focused society, that word of mouth now comes in the form of online user-generated content. With the amount of online review websites and personal blogs, it should come as no surprise that people today are still influenced the most by what others […]
