Vantiv Omnicommerce Tracker news and trends

Are Shopping Carts And Wishlists Keys To Omnichannel Success?
Merchant Innovation // October 07, 2016

The disparity between the most and least omnireadi merchants is getting to be downright cavernous. According to the new Q3 2016 OmniReadi Index™, the top 10 percent of merchants improved their omnichannel scores by 16 percent over the last quarter, while the bottom 10 percent...

As The OmniReadi Gap Widens (And Stagnates)
Merchant Innovation // October 06, 2016

The disparity between the most and least omnireadi merchants is getting to be downright cavernous. According to the new Q3 2016 OmniReadi Index™, the top 10 percent of merchants improved their omnichannel scores by 16 percent over last quarter, while the bottom 10 percent saw...

Surviving And Thriving Off Of Data In The Omni Era
Omnicommerce // September 21, 2016

Like it or not, it’s all about the data. Retailers want to measure everything that happens inside their stores, but doing so could be a recipe for disaster rather than success. In September’s Omnicommerce Tracker™, RetailNext VP of Retail Consulting Shelley Kohan discusses the importance...

Foursquare’s Plan To Turn Data Into Dollars
Omnicommerce // August 18, 2016

If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is being wasted on advertising. In August’s Omnicommerce Tracker™, Mike Harkey, Foursquare VP talks about how the granddaddy of check-ins is...

Interviews & Exclusives
NEW STUDY: SMBs Closing The Omnichannel Gap

November 13, 2017
Heavy lies the head that wears the omnichannel crown.  According to the latest edition of the PYMNTS.com OmniReadi Index™, a Vantiv collaboration, the merchants traditionally thought to be the least effective across multiple purchase channels are closing the gap with top-ranking merchants. The Index finds that while the average merchant is better equipped for omnichannel […]

Generation Z And Omnicommerce

June 27, 2016
How will Generation Z shape the future of omnicommerce? Analysts say they, not the millennials, may be the driving force for how the on and offline worlds mash together in...

Quick Reads
Power Is In The Eye Of The Omnishopper

January 22, 2016
Having a payments experience that follows the consumer across shopping channels is only as good as the consumer’s ability to buy products that merchants have in stock and can deliver to them. This month’s Vantiv Omnicommerce Tracker explores the role of product inventory management and fulfillment in delivering merchants’ omnichannel strategies and consumer’s omnichannel ambitions.