Vantiv Omnireadi Index news and trends

Are Shopping Carts And Wishlists Keys To Omnichannel Success?
Merchant Innovation // October 07, 2016

The disparity between the most and least omnireadi merchants is getting to be downright cavernous. According to the new Q3 2016 OmniReadi Index™, the top 10 percent of merchants improved their omnichannel scores by 16 percent over the last quarter, while the bottom 10 percent...

As The OmniReadi Gap Widens (And Stagnates)
Merchant Innovation // October 06, 2016

The disparity between the most and least omnireadi merchants is getting to be downright cavernous. According to the new Q3 2016 OmniReadi Index™, the top 10 percent of merchants improved their omnichannel scores by 16 percent over last quarter, while the bottom 10 percent saw...

In Favor Of Delivery: The Growing Omnichannel Store-To-Door Ecosystem
Merchant Innovation // June 21, 2016

When it comes to omnichannel execution, the rich keep getting richer. The Q2 2016 OmniReadi Index™ takes a closer look at “omnichannel readiness” — “omnireadi” for short — and, as it turns out, there’s an enormous gap between the merchants who are the most and...

The Ever-Widening, Eye-Opening OmniReadi Gap
Merchant Innovation // June 20, 2016

When it comes to omnichannel execution, the rich keep getting richer. The Q2 2016 OmniReadi Index™ takes a closer look at “omnichannel readiness” — “omnireadi” for short — and, as it turns out, there’s an enormous gap between the merchants who are the most and...

Interviews & Exclusives
NEW STUDY: SMBs Closing The Omnichannel Gap

November 13, 2017
Heavy lies the head that wears the omnichannel crown.  According to the latest edition of the PYMNTS.com OmniReadi Index™, a Vantiv collaboration, the merchants traditionally thought to be the least effective across multiple purchase channels are closing the gap with top-ranking merchants. The Index finds that while the average merchant is better equipped for omnichannel […]