In the age of digital commerce, consumers have long been searching for more intuitive ways to discover and purchase products. One notable challenge in this process has been the gap between visual inspiration and product identification. Consumers often come across items they like in real...
Fashion, at its core, is a social experience, with people sharing their favorite looks and trying to replicate outfits worn by friends, celebrities and style icons. But often, it’s difficult to find the right item to complete the look because consumers don’t know the right...
The fashion visual search category has added a new player with the international launch of Shnap. Based in Australia, its executives liken their product to the “Shazaam of shopping.” It uses mobile apps or a browser extension to give consumers the ability to shop apparel...
Here’s something: Spending in brick-and-mortar stores actually grew at a rate of 4.2 percent year over year in 2019 – an increase that is overwhelmingly pegged to younger shoppers. In one recent survey, 81 percent of Gen Z consumers said they prefer shopping in physical...
November 05, 2024
Google’s deployment of artificial intelligence (AI)-powered visual search tools signals Silicon Valley’s broader push to retrain consumers to find information through images rather than keywords and text. The shift toward camera-based search marks one of the most significant changes to how people seek information online since the invention of the search box, though questions remain […]
August 03, 2023
In the age of digital commerce, consumers have long been searching for more intuitive ways to discover and purchase products. One notable challenge in this process has been the gap...
July 20, 2020
The fashion visual search category has added a new player with the international launch of Shnap. Based in Australia, its executives liken their product to the “Shazaam of shopping.” It...
August 13, 2019
For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s...
March 02, 2020
Amazon has announced it has a new artificial intelligence (AI) model that helps convert text to images to aid in searching for products, according to a blog post by the company. “Generative adversarial networks (GANs), which were first introduced in 2014, have proven remarkably successful at generating synthetic images. A GAN consists of two networks, […]
December 19, 2018
Walmart is testing out its own in-house visual search technology through Hayneedle, the home furnishings retailer it obtained through its acquisition of Jet.com in 2016. The new tech has slowly been...
October 25, 2018
More product improvements — and quick ones at that — seem to be in the mix for Snap as its daily active user base and its Q3 loss disappointed investors...
September 25, 2018
Snap announced that it is testing out a new way to search for products on Amazon using the Snapchat camera. “It’s super easy to use. Simply point your Snapchat camera...
