A global study conducted for Vitality Insurance has revealed that people will exercise more if they are given a reward, such as a great deal on an Apple Watch. Adrian Gore, founder of Vitality Insurance, said the findings could motivate financial services companies to change...
November 29, 2018
On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that reveres Captain Obvious as the paragon of philosophical truth. Yes, it seems very smart to use fitness trackers, such as the Apple Watch and Fitbit devices, to encourage people to […]
November 28, 2018
A global study conducted for Vitality Insurance has revealed that people will exercise more if they are given a reward, such as a great deal on an Apple Watch. Adrian Gore, founder of Vitality Insurance, said the findings could motivate financial services companies to change their business models to reward clients in the same way. […]
