Warby Of X news and trends

Warby of X: Tommy John Steps Up The Men’s Underwear Game
Retail // May 31, 2017

Years ago the majority of men’s underwear was actually purchased by women. Not surprising, considering underwear weren’t really at the top of the list for what most men considered important products to upgrade or focus on — for years, men have pretty much just continued...

Warby of X: Doppler Labs’ AI Hearing Aid, Here One
Retail // May 30, 2017

Imagine being able to filter out the sounds around you or adjust the volume of certain parts of those sounds. Through its augmented intelligence embedded earbuds, startup company Doppler Labs may just make the listening experience more customizable for each individual. Whether it’s listening to...

Warby of X: Phil is The Warby of Prescriptions
Retail // May 25, 2017

New industries that were once thought to be stodgy and unlikely to change have seen significant movement and improvement over the last few years. From refrigerators like Phononic’s Evolve to vending machines like Chowbotics — and yes, glasses prescriptions like Warby Parker — entrepreneurs are constantly working towards ways...

Warby of X: Interior Define is the Warby of Furniture
Retail // May 16, 2017

Finding the right piece of furniture for the space people live in can be a difficult task. From bulky sofas to breakfast tables and bedroom sets, furniture moving can be one of the most awkward, stressful and time consuming activities. Given the fact that people...

Interviews & Exclusives
Warby Of X: Warby’s Prescription Check App

June 01, 2017
Removing the middleman in order to provide tailored and streamlined products or services seems to have become the norm over the last few years. About the same time the sharing economy became a thing nearly a decade ago, Warby Parker splashed onto the eCommerce scene in 2010. Though it seems that the company has certainly revolutionized the […]

Warby of X: roll: Bicycle Company Goes Omnichannel

April 13, 2017
Buying bikes online can bring up a lot of fears for consumers. When it comes to assessing fit, style and assembly, purchasing a bike online can be a daunting task....

Warby of X: Using Quality To Support Online Mattress Buying

April 06, 2017
Oftentimes the best ideas come from trying to solve a problem. And when that problem is a personal one, the drive to create an innovative solution that actually works is...

Warby of X: Touch Of Modern Curates A New Shopping Experience For Men

March 20, 2017
Not all shopping experiences are created equal. According to Jerry Hum, cofounder and CEO of Touch of Modern, what men and women look for when it comes to how they...

Quick Reads
Warby Of X: Hello Vino, Personally Picked Wine

December 15, 2016
They say “life is too good to drink bad wine.” One direct-to-consumer company agrees with that sentiment. Hello Vino has been around since 2009 when it launched its iPhone app, and later its Android app, all focused on helping customers pick out better wine. Aggregating data for so long, the company decided to roll out […]

Warby Of X: Oliver Cabell, Handbags With A Transparent Story

December 09, 2016
The handbag space is fierce and competitive. According to Barclays, expectations for the industry included 3 percent growth to nearly $12 billion in 2015, after declining by 8 percent in...