In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the shopping experience for viewers while providing creators with additional opportunities to monetize their content, according...
It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the store. This, as a flurry of recent developments in digital commerce and seamless payments have not only shown the mass...
Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube Shorts platform as it aims to grab a bigger slice of a shrinking ad-spend pie while slowing the advance of...
The launch of YouTube Shorts in the United States beginning in March will provide mobile creators with new technologies and support, YouTube Chief Product Officer Neal Mohan wrote in a Wednesday (Feb. 17) blog post. “Every year, increasing numbers of people come to YouTube to...
November 14, 2023
YouTube will add disclosure requirements and other rules for content created with artificial intelligence (AI). These upcoming additions are part of the platform’s effort to implement and accommodate generative AI, Jennifer Flannery O’Connor and Emily Moxley, vice presidents of product management at YouTube, said in a Tuesday (Nov. 14) blog post. “We’re tremendously excited about the potential of this […]
October 18, 2023
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the...
February 17, 2021
The launch of YouTube Shorts in the United States beginning in March will provide mobile creators with new technologies and support, YouTube Chief Product Officer Neal Mohan wrote in a...
