The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials and older Generation Z members prioritize online retail and exhibit unique preferences that retailers must...
U.S. retail customers are adopting buy now, pay later (BNPL) options for in-store transactions, according to Zip. On a call with analysts Monday (Aug. 26) discussing the Australia-based FinTech company’s fourth quarter fiscal 2024 financial results, CEO Cynthia Scott spoke to this shift. “Our Americas...
Consumers may be beginning to use voice artificial intelligence (AI) assistants for online shopping, but they would like to keep this technology out of brick-and-mortar stores, PYMNTS Intelligence research reveals. By the Numbers The new PYMNTS Intelligence special report “Generation Zillennial: Voice Assistants and GenAI”...
As the luxury retail sector looks to strike a balance between digital accessibility and the more immersive, high-touch in-store experience, these upscale brands must create an omnichannel strategy that is much more experiential than that of their mass-market counterparts. Kristin Savilia CEO of JOOR, a...
October 22, 2024
A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging from their late 20s to early 30s, is prompting a major change in banking habits, primarily through mobile technology, while still maintaining ties to traditional financial institutions. A PYMNTS Intelligence […]
October 18, 2024
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials...
June 21, 2024
As Amazon and Walmart look to secure the affinity of young consumers whose spending power is on the rise, the two retail giants are looking for new ways to meet...
June 05, 2024
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers. As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big...
