As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...
As zillennials — the bridge generation born between 1991 and 1999 — grow into their prime spending years, their shopping habits are becoming increasingly influential in the retail landscape. This cohort, nestled between millennials and Generation Z, exhibits unique characteristics that set them apart from...
As Amazon and Walmart look to secure the affinity of young consumers whose spending power is on the rise, the two retail giants are looking for new ways to meet Zillennials’ demand for more sustainable practices. Amazon, for its part, announced Thursday (June 20) that...
Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to significantly impact the economy in the near future. “This is the cohort for whom digital is native to their generation...
June 21, 2024
As Amazon and Walmart look to secure the affinity of young consumers whose spending power is on the rise, the two retail giants are looking for new ways to meet Zillennials’ demand for more sustainable practices. Amazon, for its part, announced Thursday (June 20) that it has substituted almost all of the plastic air pillows […]
June 05, 2024
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers. As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big...
August 14, 2023
Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series: Meet The Zillennials,” we surveyed...
June 22, 2023
Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. First, it seemed like Google’s glasses would be the next big tech breakthrough, given...
