The super app — and, with it, one-stop mobile control over a broad range of everyday activities online and offline — is poised to receive an open-armed embrace from consumers.
In the United States, the United Kingdom, Australia and Germany, the clamor is there across all demographics. But younger consumers may hold the key to super apps’ firm entrenchment in all areas of physical, online, peer-to-peer and B2C interactions.
PYMNTS’ latest research in collaboration with PayPal, is detailed in the report “Super Apps For The Super Connected,” which shows that a significant set of activities is already being done online.
Get the Report: Device Overload: Super Apps Promise Digital Consolidation
Of the more than 9,900 consumers surveyed, more than 70% buy groceries online every month, 48% track health data and 38% purchase local transportation through these channels. The technology is firmly in place to help them springboard to a super app: Respondents own a median of 6.5 “connected” devices.
As for the appeal of the super app across all cohorts: 40% of millennials are very or extremely interested in using them. And more than two-thirds of the overall sample have expressed similar levels of interest.
