advertising

DoorDash Seeks Fresh Revenue From CPG Ads
DoorDash Seeks Fresh Revenue From CPG Ads
October 17, 2022  |  Delivery

DoorDash is looking to supplement its delivery revenue via a new advertising feature focused on the large and deep-pocketed stable of consumer-packaged goods (CPGs). The...

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Protecting Kids From Metaverse Marketing Is No Game
Protecting Kids From Metaverse Marketing Is No Game
October 11, 2022  |  Metaverse

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...

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Meta Unveils New Ad Formats for Reels, Instagram
Meta Unveils New Ad Formats for Reels, Instagram
October 04, 2022  |  Social Commerce

Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on...

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Retailers Sharpen in-House Ads to Bring Fresh Revenue, Better Brand Service
Retailers Sharpen in-House Ads to Bring Fresh Revenue, Better Brand Service
September 22, 2022  |  Retail

In some ways, a new ad platform launched today (Sept. 22) by alcohol eCommerce site Drizly is the retail industry equivalent of a dating service. Like many of...

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Netflix’s New Tier Subscription May Reach 40M by End of ‘23
Netflix’s New Tier Subscription May Reach 40M by End of ‘23
September 14, 2022  |  Subscriptions

Netflix’s new ad-supported streaming service could reach around 40 million viewers globally by the third quarter of next year, the Wall Street Journal reported, citing...

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Sports Sponsorships Still in Play for Crypto Firms
Sports Sponsorships Still in Play for Crypto Firms
September 02, 2022  |  Cryptocurrency

While the cryptocurrency fallout has triggered a wave of repercussions across multiple industries, the sports sector is still hanging on to sponsorships even if some...

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Meta Exploring Paid Facebook, Instagram Features
Meta Exploring Paid Facebook, Instagram Features
September 01, 2022  |  Meta

Meta is creating a group to identify and build “possible paid features” for Facebook, WhatsApp and Instagram. That’s according to a report Thursday (Sept. 1)...

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Meta Lets Indian Advertisers Pay in Interest-Free Installments
Meta Lets Indian Advertisers Pay in Interest-Free Installments
August 30, 2022  |  B2B Payments

Saying it wants to strengthen working capital support for small businesses in India, Meta has announced it will allow them to pay for advertising campaigns...

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Fiscal Stability Replaces Celebrity Pitchmen as Crypto Ad Spend Comes Back to Earth
Fiscal Stability Replaces Celebrity Pitchmen as Crypto Ad Spend Comes Back to Earth
August 17, 2022  |  Cryptocurrency

Having overspent dramatically on celebrity spokespeople and high-profile stadium naming deals just as the crypto winter was starting to blow across the industry, crypto exchanges...

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