advertising

Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

READ MORE >
Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
April 20, 2023  |  Economy

Two digital media organizations have reportedly made job cuts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

READ MORE >
Google to Make AI-Powered Ads Based on Human Marketing
Google to Make AI-Powered Ads Based on Human Marketing
April 20, 2023  |  artificial intelligence

Google is reportedly adding generative artificial intelligence (AI) to its advertising operations. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

READ MORE >
TikTok Ad Spending up 11% Despite Ban Threat
TikTok Ad Spending up 11% Despite Ban Threat
April 06, 2023  |  Retail

TikTok might get banned in the U.S., but advertisers apparently aren’t behaving that way. Get the Full Story Complete the form to unlock this article...

READ MORE >
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
April 04, 2023  |  Credit Unions

As the media, FinTechs and the banking sector reel from high-profile bank meltdowns, it’s shining a light on the credit union and community banking sectors,...

READ MORE >
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

READ MORE >
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

READ MORE >
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
March 21, 2023  |  Retail

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. Get the Full Story Complete the form to unlock this...

READ MORE >