advertising

Meta Launches Automation Tools for Business Ad Campaigns
Meta Launches Automation Tools for Business Ad Campaigns
August 10, 2022  |  Meta

Meta is rolling out automation tools to help businesses make the most of their ad spending by leveraging automation and artificial intelligence (AI) in the...

READ MORE >
DOJ Eyes Antitrust Case Against Google, Report Says
DOJ Eyes Antitrust Case Against Google, Report Says
August 09, 2022  |  ANTITRUST

The U.S. Justice Department could sue Google within the next month, which could address the long-held issues that parent company Alphabet abuses its position at...

READ MORE >
Kohl’s Broadens Kohl’s Media Network to Boost Advertising
Kohl’s Broadens Kohl’s Media Network to Boost Advertising
July 21, 2022  |  Retail

Kohl’s is expanding its in-house retail media agency, Kohl’s Media Network, giving partners access to a suite of omnichannel media services and broadening its advertising...

READ MORE >
Google Offers Concessions to Avoid Antitrust Suit
Google Offers Concessions to Avoid Antitrust Suit
July 08, 2022  |  ANTITRUST

Google has offered to make several concessions to stave off a possible Department of Justice (DOJ) antitrust lawsuit tied to its ad-tech business, The Wall...

READ MORE >
Crypto’s Celebrity Endorsements Attract Customers, Repel Critics
Crypto’s Celebrity Endorsements Attract Customers, Repel Critics
July 06, 2022  |  Cryptocurrency

Crypto has a long — but not always proud — history of turning to celebrity endorsers to pitch everything, from shady cryptocurrencies to, more recently,...

READ MORE >
Deliveroo Debuts eCommerce, Ad Platform in UK
Deliveroo Debuts eCommerce, Ad Platform in UK
June 29, 2022  |  Delivery

Deliveroo will be adding more specific advertising opportunities for brands, with a new program called Deliveroo Media and Ecommerce, a company press release said Wednesday...

READ MORE >
Instacart Expands Ad Offerings as eGrocers Look to Boost Profitability
Instacart Expands Ad Offerings as eGrocers Look to Boost Profitability
May 27, 2022  |  Retail

As grocery delivery services struggle to make the model profitable, Instacart is supplementing its revenue with expansions to its advertising business On Thursday (May 26),...

READ MORE >
Bill Could Force Google to Break up Ad Business
Bill Could Force Google to Break up Ad Business
May 19, 2022  |  Google

Google could be forced to break up its ad business if a bill introduced Thursday (May 19) by Sen. Mike Lee, R-Utah, becomes law. As...

READ MORE >
TikTok, Foursquare Partner to Garner In-Store Visit Data
TikTok, Foursquare Partner to Garner In-Store Visit Data
May 11, 2022  |  Retail

TikTok and Foursquare are partnering on an effort to help sellers and advertisers gather more data about in-store visits across the U.S. and Canada through...

READ MORE >