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eCommerce Media Gets Its Own Upfront Event
eCommerce Media Gets Its Own Upfront Event
July 03, 2020  |  Retail

At a time when retail revenue is precious and the shift to Digital 3.0 is white-hot, eCommerce media is becoming a bigger factor in the...

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Facebook Responds To Advertiser Boycott
Facebook Responds To Advertiser Boycott
June 30, 2020  |  Retail

The Facebook ad boycott – which first found traction with retailers – gained momentum on Monday (June 29), as more brands joined the list of...

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Free Ads Coming To Google Search
Free Ads Coming To Google Search
June 29, 2020  |  Internet of Things

Google’s bold move earlier this year to eliminate the cost for merchants to sell on its Google Shopping platform appears to be working. In a...

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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
June 29, 2020  |  Facebook

With advertising boycotts aplenty, Facebook CEO Mark Zuckerberg is now out $7 billion, Bloomberg reports. The social media giant has faced backlash and losses in...

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How Online Platforms Are ‘Gamifing’ Mobile Bill Payments
How Online Platforms Are ‘Gamifing’ Mobile Bill Payments
June 24, 2020  |  Digital Payments

The best way to get us to pay attention might be through that little screen in the palms of our hands. The pandemic has spurred...

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DOJ, States To Decide Whether To Join Forces On Google In Antitrust Probe
DOJ, States To Decide Whether To Join Forces On Google In Antitrust Probe
June 23, 2020  |  ANTITRUST

The Department of Justice (DOJ) and a group of state attorneys general are looking to meet soon to discuss an antitrust lawsuit against Google, sources...

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Google’s Reliance On Travel Ads Dents US Ad Revenue
Google’s Reliance On Travel Ads Dents US Ad Revenue
June 23, 2020  |  Google

Google‘s U.S. ad revenue is about to take a fall due to the decline in spending from many companies tightening their belts during the pandemic,...

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Google Launches New ‘Promoted’ Pins To Boost SMB Visibility
Google Launches New ‘Promoted’ Pins To Boost SMB Visibility
June 17, 2020  |  Google

Google will be trying to help businesses hawk their wares with new square-shaped “Promoted” pins on Google Maps, denoting small and medium-sized businesses (SMBs), according...

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Pinterest Sees Increase In Advertiser Late Payments
Pinterest Sees Increase In Advertiser Late Payments
June 09, 2020  |  Accounts Receivable

Pinterest, the popular image-sharing board, is trying to balance its need for revenue while also trying to maintain a space for cash-strapped advertisers to utilize,...

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