Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs,...
As businesses continue to seek ways to improve customer experiences and drive operational efficiency, one strategy that is gaining traction is the use of item-level...
Card reward programs are proving to be highly effective in building customer loyalty across industries, especially the travel sector, which is roaring back after several...
As grocers look to boost loyalty and drive adoption, card-linked offers can help them reach half of all shoppers. By the Numbers For the new...
Most consumers shop with brands and merchants where they are members of a loyalty or rewards program. Moreover, 4 in 10 consumers prefer cards with...
There are as many ways to do business as there are businesses themselves. And each of those organizations has their own “One Thing” that they...
A sticky customer base makes for a happy business. And the technical opportunities and innovations embedded across today’s data-rich operating landscape are helping financial institutions,...
Chipotle’s experience through the pandemic mirrored that of other merchants, Jason Scoggins, senior director of loyalty and CRM, told PYMNTS. “We saw minimal foot traffic,...
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...