Banyan

More Than Half of Co-Branded Card Holders Want Better Offers
More Than Half of Co-Branded Card Holders Want Better Offers
October 25, 2023  |  Loyalty & Rewards

Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs,...

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43% of FIs and FinTechs Say Using Receipt Data Improves Customer Experience
43% of FIs and FinTechs Say Using Receipt Data Improves Customer Experience
October 24, 2023  |  Commerce

As businesses continue to seek ways to improve customer experiences and drive operational efficiency, one strategy that is gaining traction is the use of item-level...

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How Personalized Card Reward Programs Are Driving Customer Loyalty
How Personalized Card Reward Programs Are Driving Customer Loyalty
September 19, 2023  |  Loyalty & Rewards

Card reward programs are proving to be highly effective in building customer loyalty across industries, especially the travel sector, which is roaring back after several...

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Card-Linked Offers Go a Long Way Toward Driving Grocery Loyalty
Card-Linked Offers Go a Long Way Toward Driving Grocery Loyalty
September 15, 2023  |  Loyalty & Rewards

As grocers look to boost loyalty and drive adoption, card-linked offers can help them reach half of all shoppers. By the Numbers For the new...

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73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41% Used Them
73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41%...
September 15, 2023  |  Loyalty & Rewards

Most consumers shop with brands and merchants where they are members of a loyalty or rewards program. Moreover, 4 in 10 consumers prefer cards with...

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10 C-Suite Execs Share Their Recipe for Sustainable Success
10 C-Suite Execs Share Their Recipe for Sustainable Success
August 23, 2023  |  Business

There are as many ways to do business as there are businesses themselves. And each of those organizations has their own “One Thing” that they...

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Banks and Merchants Look to Receipts for Data That Drives Context and Conversion
Banks and Merchants Look to Receipts for Data That Drives Context and Conversion
August 04, 2023  |  Data

A sticky customer base makes for a happy business. And the technical opportunities and innovations embedded across today’s data-rich operating landscape are helping financial institutions,...

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Receipt-Level Data Keeps Brands From Flying Blind, Says Chipotle’s Loyalty Chief
Receipt-Level Data Keeps Brands From Flying Blind, Says Chipotle’s Loyalty Chief
August 04, 2023  |  Loyalty & Rewards

Chipotle’s experience through the pandemic mirrored that of other merchants, Jason Scoggins, senior director of loyalty and CRM, told PYMNTS. “We saw minimal foot traffic,...

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What Card-Linked Offers Have Been Missing
What Card-Linked Offers Have Been Missing
July 28, 2023  |  Data

Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...

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