Generation Z

McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  Restaurant innovation

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. Get...

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More Than a Quarter of US Consumers Use More Than One Mobile Wallet
More Than a Quarter of US Consumers Use More Than One Mobile Wallet
July 25, 2023  |  Mobile Wallets

Different mobile wallets may serve distinct purposes for the small but significant share of consumers who rely on them. Get the Full Story Complete the...

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Amex: Card Spending by Gen Z and Millennials Surges 21%
Amex: Card Spending by Gen Z and Millennials Surges 21%
July 21, 2023  |  Earnings

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

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Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
July 03, 2023  |  Subscriptions

Inflation-concerned consumers may be looking to cut back on unnecessary subscriptions, but as Snapchat’s rapid subscriber growth suggests, many remain willing to pay a premium for...

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Will Amex Gain With Apple Card and Young Consumers Where Goldman Fizzled?
Will Amex Gain With Apple Card and Young Consumers Where Goldman Fizzled?
July 03, 2023  |  Credit Cards

Goldman Sachs’ fizzle may give American Express some sizzle. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Data Shows Take-Home Pay Is Dropping and so Are Consumers’ Work Days
Data Shows Take-Home Pay Is Dropping and so Are Consumers’ Work Days
June 30, 2023  |  Economy

Three key government-released metrics may together explain why consumers’ financial struggles may be more significant now than in previous economic downturns. Get the Full Story...

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Can BNPL Help Gen Z Pave Path to a $2.2 Million Net Worth?
Can BNPL Help Gen Z Pave Path to a $2.2 Million Net Worth?
June 28, 2023  |  Buy Now Pay Later

The concept of wealth is constantly evolving — and in the Instagram age, social media makes it all too easy to keep score in the...

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Gen Z-ers 150% More Likely Than Millennials to Leave Negative Restaurant Reviews
Gen Z-ers 150% More Likely Than Millennials to Leave Negative Restaurant Reviews
June 22, 2023  |  Consumer Insights

Younger consumers tend to be especially harsh on restaurants, PYMNTS research reveals, and given that they are also frequent reviewers, eateries must work hard to...

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