loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Disrupting Loyalty: New Platform Rewards Consumers With Stock Ownership
Disrupting Loyalty: New Platform Rewards Consumers With Stock Ownership
November 20, 2020  |  Loyalty & Rewards

There are about 328 million people in the U.S., so it might come as a surprise that these same people belong to 3.8 billion loyalty...

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NEW DATA: 44 Million Consumers Want Rewards, But Restaurants Aren’t Delivering
NEW DATA: 44 Million Consumers Want Rewards, But Restaurants Aren’t Delivering
November 19, 2020  |  Restaurant innovation

The restaurant business has changed dramatically in the past six months, and so have customers’ habits. Many eateries have adopted digital ordering options to meet...

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Turning Loyalty Points Into Digital Currency For Latin American Consumers
Turning Loyalty Points Into Digital Currency For Latin American Consumers
October 19, 2020  |  Loyalty & Rewards

When performing at their highest and best level, the various rewards points offerings designed by card issuers can be very sticky engagement tools for consumers,...

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Lyft Loyalty Program Adds Free Grubhub Delivery
Lyft Loyalty Program Adds Free Grubhub Delivery
October 06, 2020  |  Delivery

Lyft users who subscribe to the company’s $19.99 per month loyalty program, Lyft Pink, will now get the added benefit of free Grubhub deliveries, Lyft...

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Innovative Approaches To Retail And PCI Compliance
Innovative Approaches To Retail And PCI Compliance
October 05, 2020  |  Today In Data

Home Depot has revamped its loyalty program by allowing Pro Xtra members to earn points for shopping and redeeming benefits via its app. In consumer spending, Amazon and Walmart are pushing to...

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Visa, Novae Relaunch My Rewards 2.0 As Digital Currency Based On Loyalty Points, Miles
Visa, Novae Relaunch My Rewards 2.0 As Digital Currency Based On Loyalty Points, Miles
October 01, 2020  |  Loyalty & Rewards

Visa and FinTech partner Novae have unveiled their revamped rewards program, dubbed My Rewards 2.0, with which loyalty points and miles can be “spent” at...

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Mastercard’s Kirkpatrick: Why Now Is the Right Time for A New Cash-Back Credit Card
Mastercard’s Kirkpatrick: Why Now Is the Right Time for A New Cash-Back Credit Card
September 02, 2020  |  Loyalty & Rewards

As consumers pay down credit card debt – in some cases with the aid of stimulus checks – and are ever wary about their financial...

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Amazon, PayPal And Other Industry Giants Pivot To ‘Pay With Points’
Amazon, PayPal And Other Industry Giants Pivot To ‘Pay With Points’
August 25, 2020  |  Loyalty & Rewards

The use of loyalty/rewards points to pay for purchases began as a value-add to card programs. For example, there might be a set of designer...

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