Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Chipotle Woos Gen Z With Investments in ESG-Focused Startups
Chipotle Woos Gen Z With Investments in ESG-Focused Startups
March 23, 2023  |  Investments

Chipotle’s venture fund is backing startups focused on local food and sustainability, courting young consumers. Cultivate Next, the arm of the fast-casual giant that invests...

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Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...

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Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
March 15, 2023  |  Credit Cards

The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. And the best way to engage those members of today’s...

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Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
March 14, 2023  |  Debt

Monthly government release reflects what lenders’ recent earnings reports have hinted: millennials are sinking in debt. The Federal Reserve Bank of New York released its...

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Seeing Is Believing for Millennials Concerned About Payments Security
Seeing Is Believing for Millennials Concerned About Payments Security
March 09, 2023  |  Security & Fraud

Younger generations want to know what their financial institutions are doing to secure their transactions. That’s according to the latest research in PYMNTS’ March report,...

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Consensus Raises $110 Million for Intelligent Demo Automation Platform
Consensus Raises $110 Million for Intelligent Demo Automation Platform
March 08, 2023  |  Investments

Consensus has raised $110 million from Sumeru Equity Partners to grow its intelligent demo automation platform. The platform helps B2B sellers produce, distribute and track...

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Hostess CEO Says Stressed Millennials Turn to Twinkies
Hostess CEO Says Stressed Millennials Turn to Twinkies
February 24, 2023  |  Earnings

Nostalgic snack brands are benefitting from millennials’ turn to comfort foods amid inflation. Snack company Hostess Brands, for instance, best known for its Twinkies among...

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Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
February 17, 2023  |  Retail

When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. The Context Grocers and...

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Over 40% of Millennials and Gen Zs Prefer eGrocery’s Convenience
Over 40% of Millennials and Gen Zs Prefer eGrocery’s Convenience
February 10, 2023  |  Consumer Insights

Grocery shoppers are shifting to eCommerce channels, but their reasons vary by generation, PYMNTS research reveals. For PYMNTS’ recent study “Changes in Grocery Shopping Habits...

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