Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

The Great Remote Workforce Divide Gets Wider

The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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Millennials Say Yes to Super Apps, Baby Boomers Not So Sure
Millennials Say Yes to Super Apps, Baby Boomers Not So Sure
July 10, 2023  |  Connected Economy

Many tech providers around the world are looking to unify disparate digital activities into all-in-one mobile platforms, and millennials are eager to get on board....

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Will Amex Gain With Apple Card and Young Consumers Where Goldman Fizzled?
Will Amex Gain With Apple Card and Young Consumers Where Goldman Fizzled?
July 03, 2023  |  Credit Cards

Goldman Sachs’ fizzle may give American Express some sizzle. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Roughly 1 in 7 Millennials Use BNPL to Pay for Groceries
Roughly 1 in 7 Millennials Use BNPL to Pay for Groceries
June 30, 2023  |  Buy Now Pay Later

Struggling consumers are relying on payment plans for daily purchases as wages fall behind rising prices. Get the Full Story Complete the form to unlock...

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Data Shows Take-Home Pay Is Dropping and so Are Consumers’ Work Days
Data Shows Take-Home Pay Is Dropping and so Are Consumers’ Work Days
June 30, 2023  |  Economy

Three key government-released metrics may together explain why consumers’ financial struggles may be more significant now than in previous economic downturns. Get the Full Story...

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Nearly Half of Millennials Turn to Restaurants’ Social Media for Discovery
Nearly Half of Millennials Turn to Restaurants’ Social Media for Discovery
June 23, 2023  |  Restaurant innovation

Restaurants looking to build an audience with millennial consumers may want to start by taking another look at their social media presence, according to PYMNTS...

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Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
June 22, 2023  |  Technology

Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. Get the Full Story Complete the form to...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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