Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Digital Loan Offerings Become Cost-Effective Way for Credit Unions to Court Millennials
Digital Loan Offerings Become Cost-Effective Way for Credit Unions to Court Millennials
January 16, 2023  |  Credit Unions

Offering new consumer-facing loan tools to digital-savvy customers doesn’t have to burst budgets. Credit unions have a long-standing reputation for being customer-centric but are caught...

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‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
January 16, 2023  |  Retail

With steady income and limited expenses, so-called “zillennials” are becoming a retail spending force and favorite. Sandwiched between “millennials” and “Generation Zs,” this micro-demographic born...

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Digital Shoppers Say They Want ‘Stored Credentials Vaults’ to Remove Friction at Checkout
Digital Shoppers Say They Want ‘Stored Credentials Vaults’ to Remove Friction at Checkout
January 12, 2023  |  Connected Economy

Shoppers want a frictionless checkout experience and are increasingly interested in stored credentials solutions. That’s according to the latest research in PYMNTS’ “Payments and Credentials...

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Millennial-Targeted BNPL May Help Digital Banks Retain Customers
Millennial-Targeted BNPL May Help Digital Banks Retain Customers
January 11, 2023  |  Digital-First Banking

Bank-backed BNPL may be a hook for digital-only institutions to lure millennials away from more traditional mainstays. Buy now, pay later (BNPL) plans from FinTechs...

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Inflation Reveals Generational Divide in Restaurant Spending Cuts
Inflation Reveals Generational Divide in Restaurant Spending Cuts
January 11, 2023  |  Economy

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. The December edition of PYMNTS’ Restaurant Digital Divide study, The...

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Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
January 10, 2023  |  Digital-First Banking

Digital banking is delivering on promises of personalization and convenience, appealing strongly to younger consumers. In Personalization Beyond Traditional Banking To Build Financial Wealth, part...

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Consumer Education Reaps Loyalty Benefits for Financial Institutions
Consumer Education Reaps Loyalty Benefits for Financial Institutions
January 09, 2023  |  Financial Inclusion

Financial institutions have an opportunity to provide customers with the financial literacy tools they want. January is Financial Wellness Month, and as inflation continues to...

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Chipotle Rolls out ‘Extended Reality’ to Boost Burrito Bowl Sales
Chipotle Rolls out ‘Extended Reality’ to Boost Burrito Bowl Sales
January 06, 2023  |  ResTech

As restaurants look to distinguish useful innovation from flashy technology, Chipotle is testing extended reality (XR). Stephanie Perdue, vice president of brand marketing at the...

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Millennials Drive Demand for BNPL as Healthcare Payment Option
Millennials Drive Demand for BNPL as Healthcare Payment Option
January 06, 2023  |  Healthcare

Gen Z, millennials and lower-income patients are driving consumer demand for healthcare payment plans. Despite relatively accessible health insurance options in the U.S., consumers often...

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