Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities

Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
April 04, 2023  |  Connected Economy

The connected economy expands with each new activity consumers perform via digital means, and those are increasing, as the average consumer now engages in 28...

READ MORE >
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

READ MORE >
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
March 29, 2023  |  Healthcare

Healthcare may be among the sectors most primed for a digital makeover. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Bridge Millennials Want Payments Innovation as Long as It’s Secure
Bridge Millennials Want Payments Innovation as Long as It’s Secure
March 29, 2023  |  Security & Fraud

This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. Get the Full Story Complete...

READ MORE >
Chipotle Woos Gen Z With Investments in ESG-Focused Startups
Chipotle Woos Gen Z With Investments in ESG-Focused Startups
March 23, 2023  |  Investments

Chipotle’s venture fund is backing startups focused on local food and sustainability, courting young consumers. Get the Full Story Complete the form to unlock this...

READ MORE >
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

READ MORE >
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
March 15, 2023  |  Credit Cards

The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. Get the Full Story Complete the form to unlock this...

READ MORE >
Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
March 14, 2023  |  Debt

Monthly government release reflects what lenders’ recent earnings reports have hinted: millennials are sinking in debt. Get the Full Story Complete the form to unlock...

READ MORE >
Seeing Is Believing for Millennials Concerned About Payments Security
Seeing Is Believing for Millennials Concerned About Payments Security
March 09, 2023  |  Security & Fraud

Younger generations want to know what their financial institutions are doing to secure their transactions. Get the Full Story Complete the form to unlock this...

READ MORE >