Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

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The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
September 13, 2022  |  Digital-First Banking

While digital banking still accounts for a small percentage of the overall pie, interest is growing in neobanks over traditional banks for some demographics who...

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Luxury Brands Prepare for ‘Millennial Domination’
Luxury Brands Prepare for ‘Millennial Domination’
September 12, 2022  |  Retail

As much as luxury apparel brands are mapping out their omnichannel future to tap into changing demographic trends and more brand-engaged consumers, there’s one big...

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Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
September 02, 2022  |  Cryptocurrency

People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. The percentages are still pretty small...

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PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
August 23, 2022  |  Gig Economy

Gig economy tool for young adults and teens PettyGigs is partnering with white-labeled wealth management and brokerage firm Atomic to launch a single solution for...

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Millennial Minute: When It Comes to Paying the Doctor, Half Now Use Mobile Wallets
Millennial Minute: When It Comes to Paying the Doctor, Half Now Use Mobile Wallets
August 15, 2022  |  Healthcare Financing

How different demographics handle paying medical expenses today says a great deal about where greater payments volumes are likely headed in the near future —...

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PYMNTS Intelligence: How CUs Are Working to Meet Different Generations’ Digital Banking Expectations
PYMNTS Intelligence: How CUs Are Working to Meet Different Generations’ Digital Banking Expectations
July 25, 2022  |  Credit Unions

It was once assumed that bank customers would bring their children on board to become lifelong customers themselves, but a new study indicates that this...

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Nearly All Millennials, Gen Z-ers Seek Digital Engagement with Restaurants
Nearly All Millennials, Gen Z-ers Seek Digital Engagement with Restaurants
July 14, 2022  |  eCommerce

As restaurants look for ways to drive visits and boost frequency, they are finding that providing a compelling digital experience is key to reaching younger...

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Study Suggests ‘Subscription Remorse’ May Be Bottoming Out
Study Suggests ‘Subscription Remorse’ May Be Bottoming Out
July 12, 2022  |  Subscriptions

Consumers’ use of retail subscriptions remained relatively stable in May after falling in March.  The average U.S. consumer now has 3.9 retail subscriptions, according to...

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