Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennial Minute: Inflation Hasn’t Dampened Younger Customers’ Appetite for Subscriptions
Millennial Minute: Inflation Hasn’t Dampened Younger Customers’ Appetite for Subscriptions
July 11, 2022  |  Subscriptions

Subscriptions are getting a going-over by consumers at a time of high inflation, but cost isn’t always the main consideration for keeping or cancelling, especially...

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How Older, Prime Borrowers Can Help BNPL Firms Ride Out Storm
How Older, Prime Borrowers Can Help BNPL Firms Ride Out Storm
July 08, 2022  |  BNPL

Two years ago, a low-interest environment and pandemic-induced surge in eCommerce resulted in a buy now, pay later (BNPL) boom that saw the likes of...

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Today in Data: The Rise of Commerce Relationships
Today in Data: The Rise of Commerce Relationships
June 27, 2022  |  Today In Data

Today in data, new research shows a majority of consumers have at least one relationship — rewards card, subscription, etc. — with a merchant. Data...

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GO2bank on Improving Customers’ Financial Literacy
GO2bank on Improving Customers’ Financial Literacy
June 27, 2022  |  Digital-First Banking

In this month’s "Digital-First Banking Tracker," Abhijit Chaudhary, chief product officer at GO2bank, explains how the addition of simple tools, such as credit monitoring or...

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The Link Between Financial Literacy and Lower Banking Fines and Fees
The Link Between Financial Literacy and Lower Banking Fines and Fees
June 24, 2022  |  Digital-First Banking

Digital banking is particularly popular among members of younger generations, such as millennials and Generation Z, many of whom have never banked in a branch...

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Millennial Minute: Younger Buyers Lead Surge in Diverse Ways to Pay
Millennial Minute: Younger Buyers Lead Surge in Diverse Ways to Pay
June 21, 2022  |  Payment Methods

Payments choice is the key to unlocking more transactions for more merchants and brands both online and in-store, and choice means trying new digital experiences...

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The Data Point: At 25%, Millennials Show Highest Payments Diversification of Any Group
The Data Point: At 25%, Millennials Show Highest Payments Diversification of Any Group
June 21, 2022  |  Payment Methods

Payments choice is a proving a key driver of digital commerce, as consumers form bonds of familiarity, loyalty and rewards from favoring different payment types...

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Gucci Continues Courting Younger Consumers With Harry Styles-Designed Line
Gucci Continues Courting Younger Consumers With Harry Styles-Designed Line
June 21, 2022  |  Retail

In a bid to broaden its appeal to young consumers, Gucci has teamed up with pop music superstar Harry Styles to produce a line of...

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Today in B2B: Embedded Finance Opens B2B Firms to Increased Millennial Interest
Today in B2B: Embedded Finance Opens B2B Firms to Increased Millennial Interest
June 15, 2022  |  B2B Payments

Today in B2B payments, PayCargo will put $130 million in funding toward global expansion, while B2B payments needs more tech and personal touch to reach...

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