Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Today in Retail: Online Shoppers Prioritize Using Preferred Payment Methods

Today in Retail: Online Shoppers Prioritize Using Preferred Payment Methods
Today in Retail: Online Shoppers Prioritize Using Preferred Payment Methods
May 27, 2022  |  Retail

Today in retail, Ulta Beauty benefits from shoppers’ desire to emerge from COVID-19 pandemic lockdowns, while Costco keeps its low-price differentiator in place as inflation...

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Study: 10% of Millennials Use BNPL Monthly
Study: 10% of Millennials Use BNPL Monthly
May 27, 2022  |  BNPL

Buy now, pay later (BNPL) belongs to the young — especially online. Get the Full Story Complete the form to unlock this article and enjoy...

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How the World Does Digital: More Millennials Than Boomers
How the World Does Digital: More Millennials Than Boomers
May 24, 2022  |  Connected Economy

When we picture the digital-first and digital-native revolution powered by smartphones, apps and the lifestyles they evoke, we often think of millennials and Gen Z...

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Millennial Minute: 25% of Millennials Familiar With Lease-to-Own Won’t Shop if It Isn’t on Offer
Millennial Minute: 25% of Millennials Familiar With Lease-to-Own Won’t Shop if It Isn’t on Offer
May 19, 2022  |  Consumer Finance

With PYMNTS’ research finding that 70% of bridge millennials and millennials are now living paycheck-to-paycheck, some struggling with monthly bills and some not, these high-earning,...

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Inflation Bears Down Hardest on Those Least Able to Absorb Price Hikes
Inflation Bears Down Hardest on Those Least Able to Absorb Price Hikes
May 18, 2022  |  Economy

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Millennial Minute: The Great Unsubscribe Hits 16% of Millennials, 14% of Bridge Millennials
Millennial Minute: The Great Unsubscribe Hits 16% of Millennials, 14% of Bridge Millennials
May 16, 2022  |  Subscriptions

Looking for loyalty among millennial subscribers and their closest cohorts? Look to your feature set and make sure it’s flexible and delivers value to these...

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PYMNTS Intelligence: FIs Emerge From the Pandemic as Human-Touch Wellness Partners
PYMNTS Intelligence: FIs Emerge From the Pandemic as Human-Touch Wellness Partners
May 16, 2022  |  Digital-First Banking

Consumers emerging from the pandemic are navigating turbulent economic waters, with soaring inflation, rising interest rates and disappearing pandemic relief making management of their financial...

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PYMNTS Digital-First Banking Tracker: Younger Consumers Still Enjoy in-Person Banking
PYMNTS Digital-First Banking Tracker: Younger Consumers Still Enjoy in-Person Banking
May 13, 2022  |  Banking

Picture two banking customers: one a recent college grad who’s never known life without the internet, the other a recent retiree who grew up using...

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Customers Turn to FIs That Deliver Hybrid Financial Wellness Solutions
Customers Turn to FIs That Deliver Hybrid Financial Wellness Solutions
May 13, 2022  |  Digital-First Banking

The pandemic's surge in online and mobile banking has subtly ebbed back toward a more hybrid approach that offers customers both digital convenience and face-to-face...

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