Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
November 23, 2022  |  Retail

Where once there was a liquidator that morphed into a mixed merchandise retailer, the Overstock.com of late 2022 is using the tools of the digital...

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ALDI Turns to Social Media to Boost Loyalty Program
ALDI Turns to Social Media to Boost Loyalty Program
November 23, 2022  |  Loyalty & Rewards

As grocers compete for shoppers’ loyalty across digital and physical channels, the bar for building relationships with customers is getting higher. Yet, a traditional rewards...

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UK’s Ofcom Calls for Social Media Algorithm Regulation
UK’s Ofcom Calls for Social Media Algorithm Regulation
November 16, 2022  |  Regulation

U.K communications regulator Ofcom is calling for better social media regulations amid concerns about the influence U.S.-based Big Tech firms have on news consumption in...

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Elon Musk Says He Will Reduce Time at Twitter After Restructuring
Elon Musk Says He Will Reduce Time at Twitter After Restructuring
November 16, 2022  |  Acquisitions

Elon Musk has reportedly told a court that he aims to finish an organizational restructuring of Twitter this week and eventually find a new leader for the...

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TikTok Launches eCommerce Feature in US
TikTok Launches eCommerce Feature in US
November 13, 2022  |  eCommerce

TikTok has reportedly entered the U.S. eCommerce market, competing with the likes of Amazon as well as other social media brands looking to become shopping...

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Musk Hints of Twitter Bankruptcy in Bid to Cut Costs
Musk Hints of Twitter Bankruptcy in Bid to Cut Costs
November 10, 2022  |  Social Commerce

Elon Musk has reportedly told Twitter employees that the company could go bankrupt.  In addition, two members of Musk’s new leadership team at the social...

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Men 150% More Likely to Use Dating Apps Than Women
Men 150% More Likely to Use Dating Apps Than Women
November 09, 2022  |  Mobile Applications

A close look at the social media habits of consumers reveals, to steal an old movie title, where the boys are. They’re online, and specifically,...

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Zuckerberg Takes Responsibility for Upcoming Meta Staff Cuts
Zuckerberg Takes Responsibility for Upcoming Meta Staff Cuts
November 08, 2022  |  Meta

Social media and metaverse company Meta will join the growing list of tech companies making large employee layoffs on Wednesday (Nov. 9). In a Tuesday...

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Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games
Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games
November 08, 2022  |  Personnel

Facing the same declines in digital advertising faced by its rivals Meta and Snap, social media platform TikTok has reportedly made several changes in the...

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