Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role
YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role
December 14, 2020  |  Social Commerce

Google’s massive outage on Monday (Dec. 14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube...

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WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
December 08, 2020  |  Social Commerce

Facebook-owned WhatsApp is rolling out a new shopping cart feature that works in conjunction with its Catalogs tool, making it easier for users to shop...

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COVID Vaccine Adoption Creates New Class Of Influencer
COVID Vaccine Adoption Creates New Class Of Influencer
December 03, 2020  |  Coronavirus

Boris Johnson gets his COVID vaccine in public. Three U.S. presidents agree to do the same. The CEO of American Airlines takes his beleaguered 737...

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Merchants Break Out Omnichannel Innovations To Maintain Sales Through 2021
Merchants Break Out Omnichannel Innovations To Maintain Sales Through 2021
November 24, 2020  |  Merchant Innovation

SMBs that have survived the impacts of the pandemic are now confronting new hurdles: winter and a potential second COVID-19 wave. In the 2021 New...

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Commerce Department Won’t Pursue TikTok Shutdown
Commerce Department Won’t Pursue TikTok Shutdown
November 12, 2020  |  Mobile Applications

The Commerce Department won’t be enforcing the order that would have effectively shut down the popular video-sharing app TikTok, according to a report from The...

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Foursquare Completes Business Model Pivot; CEO Resigns
Foursquare Completes Business Model Pivot; CEO Resigns
November 06, 2020  |  Innovation

For Foursquare, it has been quite a journey from its launch in 2009 to 2020. On Friday (Nov. 6), CEO David Shim announced his intention to step...

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Pinterest Gains Advertisers As It Competes With Other Social Networks
Pinterest Gains Advertisers As It Competes With Other Social Networks
November 03, 2020  |  Social Commerce

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large...

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Digital-First Economy And SMBs Drive Facebook’s Earnings
Digital-First Economy And SMBs Drive Facebook’s Earnings
October 30, 2020  |  Earnings

Like Big Tech peers (Google among them), Facebook’s latest results show the tailwinds of eCommerce and the rebound in consumer spending buoying advertising revenues. But...

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Pinterest Preps For Holidays With New Retail Tools
Pinterest Preps For Holidays With New Retail Tools
October 28, 2020  |  Retail

Pinterest is getting ready for the holidays. The social media and imagery platform is offering new tools to help retailers better reach their customers. The...

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