Fourteen percent of consumers, representing approximately 36 million shoppers, buy items through social media. However, as illustrated in “Tracking the Digital Payments Takeover: Monetizing Social...
Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...
TikTok Shop has partnered with buy now, pay later (BNPL) service Atome to offer installment payments in Malaysia. “Today we announce our partnership with Atome, providing our customers...
TikTok reportedly failed to fully pass a recent test conducted by the European Union’s governing body, raising concerns that the popular social media platform is not yet...
With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...
TikTok is reportedly making a play for consumers’ music streaming spending with a new subscription platform. The video platform has launched a “TikTok Music” streaming service...
Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...
TikTok has spent a week running a brick-and-mortar pop-up shop for brands and creators. The shop is not open to the public; instead, it is showing...
TikTok will soon be launching its first online retail store within the United States version of the app. The ByteDance-owned social media app’s new store will be...