As grocers look for the most effective digital coupon strategies, Albertsons is testing dynamic, shoppable ads with Facebook and Instagram. The grocer’s retail media network, Albertsons Media Collective, announced in a recent LinkedIn post that it is partnering with Meta and with mobile ad solutions...
As the largest grocers launch in-house retail media networks, offering brands comprehensive insights into how their marketing efforts are performing, smaller chains are being put in a position where, if they want to keep up, they may need to scale up their reliance on third...
October 15, 2024
Albertsons Companies saw its digital sales increase 24% during a quarter in which its identical store sales increased 2.5%. During the quarter ended Sept. 7, the food and drug retailer also reported a 15% increase in its loyalty members, bringing the total to 43 million, according to a Tuesday (Oct. 15) earnings release. “In the […]
